We’ve all seen the stunts churches pull for media attention; from the gas card giveaways to the helicopters dropping Easter Eggs and all the other plots and schemes to garner media publicity. Evidently the people behind these schemes are utterly ignorant of the Sermon on the Mount- which – by the way – applies to Churches as much as to individuals:
‘Be careful not to parade your uprightness in public to attract attention; otherwise you will lose all reward from your Father in heaven. So when you give alms, do not have it trumpeted before you; this is what the hypocrites do in the synagogues and in the streets to win human admiration. In truth I tell you, they have had their reward. But when you give alms, your left hand must not know what your right is doing; your almsgiving must be secret, and your Father who sees all that is done in secret will reward you. — (Matt. 6:1-4)
Take note: if it’s publicity you seek, that’s just exactly all you’ll get.