But evidently they don’t realize (or care to realize) that some publishers, like Sage for example, actually charge scholars to publish-
Get to know SAGE Open, SAGE’s new open-access publication of peer-reviewed, original research and review articles, spanning the full spectrum of the social and behavioral sciences and the humanities. More than 550 manuscripts have already been submitted since January 1, 2011. Explore SAGE Open today at www.sageopen.com. Submit today and take advantage of the introductory author acceptance fee of $195 (discounted from the regular price $695)—you pay only if your submission is accepted.
That’s right- if you want Sage Open to publish your piece you only have to pay $195 as an ‘acceptance fee’ (marked down from their regular $695!) so that you can feel superior to those who are smarter than yourself and don’t pay for someone else to make money from them after making money from them!
Tell ya what, you can keep your vaunted ‘peer review’ which costs you $200 roughly and I’ll just let good friends who are leading academics look over my stuff and clean up things I’ve overlooked and go ahead letting my editors publish via print on demand. Because, let’s face it, if you have to PAY someone to publish your stuff, it’s probably not worth reading anyway.