What’s Facebook’s New ‘Timeline’ Really About?


With every major update of Facebook’s experience they reveal little by little how creepy they are, because instead of looking at the things users need, each release just shows (no matter how pretty they make it) that they’re after nothing but the things that can be told to their advertisers about you, plain and simple. It’s not a social network, it’s a living marketing survey.  All along they were parsing whatever it is that we talk about, but it seems they need to get more efficient at it, their solution? Make the user click on drop downs that describe those things advertisers have to bid the highest Cost Per Click for.

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One thought on “What’s Facebook’s New ‘Timeline’ Really About?

  1. Daniel O. McClellan 24 Sep 2011 at 12:43 pm

    Yeah, this was pretty obvious. Too many people think Facebook cares what its users want. All they care about is what paying customers want. I can’t tell if the subtitle for that blog is intentionally ironic or not, though: “Where there’s morons . . .”


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