Girls Are Gorgeous, Boys Are Smart…. Or, How Harrod’s Sells Sexism

Posted in media, misery, Modern Culture by Jim on February 10, 2013

As the father of a daughter I’m offended. This is rubbish and panders to the most idiotic stereotypes of the 1930′s. Shame on Harrod’s.

Tagged with: Harrod's

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Jessica Parks said, on February 10, 2013 at 13:22

Rubbish indeed.
Don said, on February 10, 2013 at 15:05

Yeah, but look at the name of the author of the boy’s book!
John C. Poirier said, on February 11, 2013 at 09:47

I’m not sure this is all that wrong.

First, would you expect a book called “How to be gorgeous” to have a picture of a boy on the cover? I hope not. That doesn’t imply that girls might not also want to be other things (like “clever”, “athletic”, etc.) in addition to “gorgeous”.

The issue is then reduced to the fact that the book on being “clever” has a boy on the cover, and, since there’s only one person pictured on the cover, the chances of it being a boy might only be 1 in 2.

Note that the boy on the “clever” book doesn’t look Caucasian. Surely you wouldn’t accuse the author (or illustrator) of implying that Caucasians don’t want to be “clever”.

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