Festooning its pages with so many adverts that you had to weigh through them for a good while before you could discover any useful content (which is for the most part utterly lacking anyway). So news that Beliefnet has been sold only affirms what many of us have known from the start- it was nothing more and is nothing more than a money making scheme off the back of faith and by means of its collaborators.
Mark Stevens notes
I should’ve guessed that News Corp and Uncle Rupert owned the disastrous Beliefnet site! Well, not anymore. It seems it has been sold to a company that is advised by TD Jakes!
According to CT Live Blog: Advisors to a small media company that acquired the large multi-faith website Beliefnet include evangelicals such as Jay Sekulow of the American Center for Law and Justice and T.D. Jakes, pastor of Potter’s House in Dallas. Last week, BN Media LLC purchased Beliefnet from Rupert Murdoch’s News Corporation, which also owns The Wall Street Journal and Fox News. Steve Halliday, president of BN Media, said the company plans to create further cross-promotion between Beliefnet and its subsidiaries.
MORE CROSS PROMOTION!?!? Seriously? How good will this be? According to the new owners: “You could be watching a video on Beliefnet where T.D. Jakes is talking about water wells for Africa, and at the end, it would say ‘Click here to go to Affinity4 to give to the effort,’” Halliday said.
Beliefnet would have to be the worst blog host I have ever come across.
It’s not only the worst site host, it has had and now continues to have the most greed driven owners imaginable. It remains incomprehensible why any Christian or Christian theologian or scholar would allow themselves to be used for financial gain unless they themselves were happy to reap the benefits of their collaboration.
But I suppose, given our culture, making money for everything one does is to be expected. The love of money is, after all, the root of all evil. It even permits those who purport Christianity to yoke themselves with the likes of a non-trinitarian heretic like Jakes. Ethics seem to take a back seat a lot these days when there’s an almighty dollar to make.
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Every time I go on this website, you have to click “skip ad” to actaully get to the content which is pathetic.
I clicked an article link for Jesus Screed last week from Tilling’s site and my first advertisement was for the HBO series ‘Hung’.
Nice…
it’s just the sort of thing a biblical scholar wants to be associated with isn’t it. beliefnet clearly believes in male prostitution – of that we can be sure.
Scott, I believe they personalise the adds on B-Net